Base FM
NAMING
COPYWRITING
VISUAL IDENTITY
STRATEGY
Base FM is Ottawa-Gatineau’s only hip hop station, supported and run by a dedicated community. We penned a new name and built a brand identity that solidified Base FM’s character and captured its place in the community.
STRATEGY
It’s not every day we get the chance to redefine the image of a campus radio station. Our task was to pen a new name to replace their acronym, CHUO. Base FM emerged as a versatile term that encapsulated the essence of Hip Hop and the radio station’s role as a community cornerstone.
DESIGN SYSTEM
