Nix Hydration

VISUAL IDENTITY


Nix is building the first ever biosensor designed to provide endurance athletes with personalized, real-time data. We dialled up the data-driven hydration intelligence aspects of the product to refresh their brand.

STRATEGY

The Nix biosensor is grounded in science, backed by data, and operates in real time. So our approach was, too. We needed to develop a visual system that would present data clearly and make it easy to engage with. The design system leveraged a carbon molecule as the core element. The hexagonal shape serves as a guide to support the functions of the biosensor and as a method to merge the technical outline drawings into the design system.

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